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Don Reisinger har skrevet Bill Gates is no George Costanza, en artikel om seneste Microsoft-reklame med Jerry Seinfeld. Ganske interessant læsning, f.eks. følgende:

I still think that mentioning Vista and talking about the product is a mistake at this juncture because Microsoft needs to paint itself as a more likable company

The problem Microsoft has run into by using Jerry Seinfeld in commercials is everyone is looking for Bill Gates to either be the straight man who is the butt of the jokes or the sidekick, like George Costanza. He’s neither in this latest ad

And for Microsoft’s purposes, Bill Gates being Bill Gates is the last thing the company needs right now